Personal Branding and Leadership Masterclass

Turn your personal branding into a professional advantage as a leader

Leaders today, perhaps to a higher degree than ever before, are constantly being tested, measured and assessed by their peers, their organisation, and the market or industry in which they operate. For better or for worse, how a leader is perceived as a person has become just as important as how that leader performs from a pure business perspective. Personality is equally important as professional skills, and perhaps even more important when building followers and authenticity, two key components of strong leadership.

Leaders and managers must be able to manage themselves in order to manage others. Managing one’s self is only possible if you possess the ability to choose, know, find, believe in, and be yourself. Furthermore, it includes the ability to pace and position yourself in front of your employees, your peers, and your supervisors. Personal branding and communication have become pivotal factors in succeeding as a leader.

The Personal Branding and Leadership masterclass teaches participants to turn their personal branding into a professional advantage. The discipline of building and managing a personal brand enables participants to define, stage, communicate, and manage personal branding from the inside-out and utilize personal branding as a leadership tool.

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The Personal Branding and Leadership Masterclass offers:


2 compact, intense learning modules
11 learning opportunities
2 virtual classroom sessions
1 group assignment w/feedback
1 facilitated social learning session
6 learning hours over 1 or 2 weeks

Curriculum snapshots

Understanding and managing a personal brand
Personal branding in a professional role
Finding your unique path and leading others to follow

Value to the organization

Leaders who can combine their personal and unique characteristics into a personal brand that attracts followers


Leaders with the ability to lead in harmony with both organisational values and goals and their personal brand identity


Leaders who are strong organisational ambassadors


Leaders who are inspired to realise their own personalities through their professional roles

Methods and features

Pre-Assessment
Leading Insights & Case Studies
Online Interactive Facilitation
Online Interactive Collaboration
Deep Dive Problem-solving
Social Learning
Post-Assessment

Value to the participant

Understand how your personal branding affects the perception of your person and your leadership in both private and personal settings


Learn to define, stage, communicate, and manage personal branding from the inside-out


Embark on a journey to define your own personal brand as a leader, and become a strong representatives and ambassadors of your organisation


Turn your personal branding into a professional and competitive advantage

Learning impact

We believe that digital learning applied in the right way can drive impact and positive change. By combining consulting, design thinking, and analytics we deliver engaging digital learning experiences with measurable business and learning impact at its core.

This is the ViSiR impact philosophy.

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